How can you make SEO-friendly content that appeals to both consumers and search engines?
What are the top ten things you should know about generating content that ranks highly in search while still providing value to your readers?
How to write articles that are SEO friendly
1. Create distinct and original content.
Unique and original material does not necessitate proposing something novel or saying something that has never been said before.
It indicates that your text should not be a carbon copy of something you found on another website or online.
Google is quite good at detecting duplicate content, so there’s no reason for them to give a page or website with copied content a higher ranking.
They require web pages in their index that respond to people’s search queries, and the more unique web pages they have, the more likely their users will be satisfied and return.
Including a link back to the original source does not make your content unique — many bloggers make the error of copying content from another website, publishing it on their own, and then including a link back to the original source.
While this is the right thing to do ethically, it makes no difference in terms of content uniqueness.
Your website’s content is still copied and does not provide anything fresh to Google.
How can you make sure your content is original? – I use Copyscape, which lets you insert a bit of text and determine whether it is ‘unique’ or not.
If not, you can make changes until your copy is completely unique.
2. Before composing your article titles, do your homework.
A post’s title is crucial for several reasons, and well-structured titles will aid:
Search engines are aware of the content of the page.
Users can tell if this is something they want to read and click on.
Newsletter subscribers must choose whether or not to open and read this email.
Advertising systems to determine whether or not this is a page they wish to advertise on.
It’s also one of the most crucial on-page SEO elements.
So, how do you come up with a post title that meets all of the criteria?
Conduct keyword research to determine what people are looking for in relation to the subject of your page.
Use your keywords to search Google, Yahoo, and Bing for related titles. Take notice of the suggestions that appear as you type keywords into the search box, then browse down the page of search results to see what other people are looking for.
Once you’ve decided on your title’s basic structure (using the two ways described above), try to make it more sociable and appealing to consumers. Consider whether your title would entice you to click and visit that page if you were a user.
Make sure your title isn’t more than 65 characters long.
Important: When following the above principles, keep in mind that the arrangement of keywords in a title matters – therefore put your keywords first, followed by the rest of the text.
For instance, if your target term is “Google SEO,” below are some suggested titles, with the most effective appearing first.
3. Pay attention to your opening remarks.
When scanning a webpage, search engines want to comprehend the context of the page and decide if it’s something they should index as soon as possible.
5. Interlinking is beneficial to SEO.
Internal links are one of my favorite things, and I often tell my clients to use them in their articles/pages to create their own mini-webs within their websites.
You can read more about internal linking principles in my article, but you can also look at any Wikipedia article to see how they use internal links to help users navigate.
6. Make the text more appealing.
When creating your page, pay close attention to the details to make it easier for readers to scan through the text and locate what they’re looking for.
Add bold, italics, photos, videos, tiny paragraphs, and headings to make the page seem beautiful.
Will beautifying the text result in higher rankings? Of course not, but it can assist you in a variety of different ways that may have an indirect impact on your results.
7. Make the author’s name and bio visible.
Because the internet is no longer anonymous, you must include information about the author when publishing anything on a website.
This is especially true for delicate issues like health and finance, but revealing the author information makes a page trustworthy in general.
A short author bio box underneath your articles is the ideal method to do this (scroll down to read my bio).
8. Make use of and optimize images
The user benefits from images since they make the information less tedious and easier to read. They’re also beneficial to search engines because they provide another option to learn more about a certain website.
The following are some best practices for using photos in your content:
Use photographs for which you have the required copyrights.
You don’t want your photographs to slow down your website, therefore optimize their size.
You can use keywords as well as ALT text to define what the image is about.
Instead of numbers or irrelevant characters, use meaningful image file names.
9. Go through it once more.
You don’t want to publish something with spelling faults, grammar errors, non-meaningful sentences, or simply material that doesn’t make sense, so it goes without saying.
Before tapping the publish button, double-check that it follows the above-mentioned rules and that it reads well without errors or omissions.
Is your content superior to that of your competitors?
We all know that anything you publish on the Internet has a lot of competition, and search engines have a difficult time deciding what to show in their top places.
You must ensure that your page is better than the rest in order to improve your chances of ranking higher in the SERPS.
You must persuade them that your information is better for the searcher than what they already have in their index.
Of course, there are many other elements to consider, such as domain authority, backlinks, and who produced the article, but you may start by performing simple tests before hitting the publish button.
So, whenever you’ve finished a page and it’s ready to go live, type in the title of your page into Google and carefully analyze the top ten results.
In the following areas, ask yourself these questions about your page:
What is the average word count for a piece of content? If your copy is considerably less, you should stop before continuing.
What is the average word count for a piece of content? If your copy is substantially shorter, you might consider adding extra substance before going.
What kind of information can you find on the other pages? Do they have many photos or videos? How does it stack up against your page?
Information quality? Is your page better than the rest in terms of the quality of the information it provides, and is it more useful to users?
When we talk about SEO-friendly material, we’re talking about stuff that search engines can understand.
The more information they have about your page, the better your chances of appearing higher in their search results.
In SEO copywriting, factors such as content uniqueness, post title, introduction, body text, internal linking structure, page appearance, authorship, and photos are crucial.