Success Stories

First story 

First story 

First story 

First story 

First story 

Achieving raise in sales with ad campaign analysis and improvement

Services used: SEO, market analysis

The client asked us to audit the current advertising campaigns. With low costs for contextual advertising, sales were completely absent. We needed to find the reasons and propose effective measures to remedy the situation.

According to the audit results, it turned out that there are a number of errors in setting up advertising campaigns, leading to inappropriate spending of advertising funds. Given that the budget was already limited, the effectiveness of advertising tended to zero. The simplest thing that could be done in this case is to develop and launch advertising campaigns again.

Solution stages

Stage 1. Setting tasks

Before developing advertising campaigns, we, together with the client, determined the final goals of the advertising campaign and the method of analyzing their effectiveness. 

Thanks to this structuring, we were able to identify the main points of contact between users and the customer’s sales department. To track and control them, goals were set on the site, a call tracking system was connected to the phone call analysis service; the number of applications left was regularly measured, although it is impossible to link with an advertising source in this case.

Stage 2. Selection of methods for achieving the tasks and testing solutions

With contextual advertising in GoogleAdWords, the work went in two directions:

  1. Processing of hot demand. If there are a small number of buyers interested in the client’s product, they need to be brought first.
  2. Formation of demand, increasing interest in the company’s product.

Testing the capabilities of the Google display network. The goal is to increase customer loyalty.

Graphic features: smart banners, graphic ads. The goal is to demonstrate the product, generate the interest of the target audience.

Advertising campaign by brands-the closest competitors. It is obvious that the client is ready to offer an alternative to buyers who choose competitors’ products. 

Stage 3. Audience Analysis

A study of the audience of buyers was conducted in the context of each of the advertising systems in order to use the data in order to increase the effectiveness of advertising for individual groups of users.

We compared the data obtained during the analysis with the portrait of the final buyer. Based on the comparison of the data obtained, we applied the appropriate adjustments.

The result was a 30% increase in sales volume in just a few months.

Task

To reach a stable, maximum level of requests from potential customers. The client and I had to build a strategy of communication with the consumer literally “from scratch”.

Second story 

Second story 

Second story 

Second story 

Second story 

Income boost with new solutions

Services used: Affiliate marketing

We are proud to say that 80% of our clients have gained the income raise thanks to our services. Most of the companies we have developed a marketing campaign for showed significant growth in the customer base and, consequently, benefited financially. Sometimes you have everything: a high-quality product or service, a strong team of professionals, motivation to work hard and grow, and the sense of direction you will move in. But your business doesn’t seem to grow as fast as you imagined it would after you have made all the previous improvements. What you need now is to become well-known and liked by potential customers. This is where we come to help.

When a client comes to us, we take a detailed look at his business, determine its strengths and weaknesses and develop a marketing campaign that suits it.  Each type of product has its own target audience, and in order to be noticed by it, advertising must be placed in suitable sources. For example, if your audience consists mainly of young people, most likely, your campaign will unfold on various social networks. Affiliate marketing can also be a good choice for you. Most often, an advertising campaign includes more than one approach at a time. Combining different ways of promotion is a factor that increases the likelihood of increasing the popularity, and subsequently the income of the organization. The design of your advertisements should also depend on who your company’s work is aimed at. 

 

The Results

Thanks to an individual approach, we achieve such high results for you and together with you. Our goal is to help businesses develop by becoming their guides in the difficult advertising world. 80% is an indicator that we are very proud of, but we strive to increase it in order to be able to guarantee success to each and every one of our clients.

Third story 

Third story 

Third story 

Third story 

Third story 

Google Ads for an Online Store

Services used: Google AdWords

Solution: maximize the number of impressions to maintain competitiveness.

By applying Search matching and broad matching in Google Ads campaigns, we were able to find new relevant search queries, including those that include spelling errors and keyword variations on the topic of purchases. To increase efficiency and expand reach, they moved these promising search queries into campaigns with an exact match. Competitive and categorical campaigns have helped maximize the number of impressions for keywords with a clear intention associated with similar types of applications. 

We monitored the effectiveness of campaigns at the keyword level using recommendations. By regularly checking the share of impressions and bid analytics, they set up daily limits to increase investment in the most effective search queries. With the help of Google Ads, we found sets of keywords that we had never considered before. In fact, we found very effective search queries related to e-commerce, which helped to scale the attraction at the expense of highly motivated buyers.

 

Increase efficiency by extending coverage to all users.

In order to reach the widest possible base of potential customers, the company did not use audience settings in Google Ads campaigns. This helped to serve ads for relevant queries from a wide audience. Including all users in our Google Ads campaigns has been an important strategy for maximizing customer engagement and effective scaling.

 

Optimization of growth based on analysis.

The company used Google Ads analytics to expand its reach outside Estonia. Based on successful keyword strategies in the main market, the team ran Google Ads campaigns immediately after they decided they would cover new product categories.

“Google Ads outperforms other platforms in terms of average revenue per user, overall value, and retention rate. We plan to add keyword variants and new sets of keywords as the business develops, as well as optimize them based on conversions and first purchases,” says the company’s leader.

Thus, by discovering Google Ads, our client was able to expand the reach of the audience and rise to a completely new level. If you have the opportunity to use an innovative marketing solution for your company, do it without hesitation. Perhaps this is exactly what you are looking for now.

Task

To help an online trading company enter a new market.

Fourth story 

Fourth story 

Fourth story 

Fourth story 

Fourth story 

SEO-help: we overtake competitors in stages

Services used: SEO

Solution stages

Step one: analysis of the site, topics and competitors

When the SEO specialist got all access to the project analytics and webmasters’ panels (or adds the site there on his own), he started analyzing the project’s goods and services, and also gave an overall assessment of the site in order to understand what work needs to be done first.

It is at this stage that a project promotion strategy and a detailed work plan are formed.

 

What exactly did the specialist do?

  • Analyzed the overall visibility of the site not only for high-frequency queries, but also for medium- and low-frequency ones.
  • Conducted an analysis of competitors, market leaders, in order to understand what to focus on in this topic, what is better in competitors’ websites.
  • Analyzed the structure of the leading sites in the niche, their link profile.
  • He noted the requests for which landing pages need to be created and optimized on the client’s website.
  • Conducted both regular analytics based on search results and system analytics.

Why is all this necessary? The SEO specialist determines whether it is necessary to immediately make global changes on the site. For example, to change the CMS (content management system), adapt the site to mobile devices, change the protocol from http to https, and so on.

A competent specialist notifies about the need for global changes in advance in order to clarify with programmers how possible, for example, the revision of the current version of the CMS is.

It also allows you to clarify the entire budget for website promotion – content costs, links, other expenses.

Step two: formation of the primary core of search queries

Now the client has a promotion strategy, a work plan, a preliminary analysis of the site and the sites of market leaders. 

Step three: Forming a broad site structure

Search engines are constantly improving their algorithms and showing the most relevant pages for user queries.

Step Four: Creating an internal optimization task

The specialist corrected the errors of the internal optimization of the site, worked with landing pages for groups of queries, removed duplicates of pages. To do this, a technical SEO audit of the site was conducted, on the basis of which an internal optimization task was formed.

Step five: Organization of internal linking

It is important not just to create landing pages, but also to organize internal linking so that users and the search robot can easily get to other pages. Otherwise, they may not appear in the search engine index.

Step Nine: External site optimization

For whom is this relevant? For all types of sites in topics with high competition. The more high-quality thematic sites refer to you, the more authoritative you become in the eyes of search engines.

Step Six: Content Optimization

For the promoted pages of the site, texts are generated that include previously collected key queries, of course, taking into account the current requirements of search engines.

Step Seven: Working with the crowling budget

The crawling budget of the search robot is the number of pages that it can crawl at a time on the site.

Step eight: improving the usability of the site

SEO specialists worked on:

  • the user’s non-return to the search results;
  • by reducing the bounce rate;
  • increasing the length of stay on the page.

Step Ten: Increase conversion from visitors to customers

What did the specialist do in the first place?

  • Corrected the order forms.
  • Added ways to communicate with managers via the website.
  • Changed the colors of the page elements.
  • Worked with reviews.
  • Set up trigger personalized mailings.

Step Eleven: Step-by-step page optimization

Based on the ranking of pages by queries and traffic analysis by category, SEO specialists are constantly working with the structure of the site, expanding it, making changes to texts, meta tags, internal linking, and external link mass of pages. This is a long process.

Everything complicates the constant updating of search engine algorithms, and therefore it is often necessary to make changes to the website promotion strategy and constantly improve it for users and search engines.

As a result, the client’s website reached the first search pages, and attracted many new customers. 

Do you want all the pages of your site to enter the index quickly? Order smart SEO promotion.

Stage 2. Selection of methods for achieving the tasks and testing solutions

With contextual advertising in GoogleAdWords, the work went in two directions:

  1. Processing of hot demand. If there are a small number of buyers interested in the client’s product, they need to be brought first.
  2. Formation of demand, increasing interest in the company’s product.

Testing the capabilities of the Google display network. The goal is to increase customer loyalty.

Graphic features: smart banners, graphic ads. The goal is to demonstrate the product, generate the interest of the target audience.

Advertising campaign by brands-the closest competitors. It is obvious that the client is ready to offer an alternative to buyers who choose competitors’ products. 

Task

To reach a stable, maximum level of requests from potential customers. The client and I had to build a strategy of communication with the consumer literally “from scratch”.

Fifth story 

Fifth story 

Fifth story 

Fifth story 

Fifth story 

Developing an attractive site for our client

Services used: Web Development; UX/UI design

Modern website design development always takes place in accordance with the corporate style, the specifics of the company’s activities or the subject of the resource. Our Web studio includes various narrow-profile specialists in its team: programmers, typesetters, designers, copywriters and optimizers.

All of them help to perform high-quality and successful creation of an Internet site. The purpose of the resource design is to translate creative ideas into the external design of a web project. In addition, it provides an effective presentation of visual content for the purpose of viewing it by users using Internet browsers.

When developing our client’s website, we took into account the following key components:

  • Site prototypes – the development of a layout with the placement of graphic details, text and advertising helps to visually present the future appearance of the resource. The key goal will be to find the information as comfortable and convenient as possible, to maintain the balance and integrity of the finished site.
  • The color scheme depends on the corporate style of the brand or company, the tasks and goals set. As a rule, simple and concise shades are used for almost all types of sites. However, for landing pages and online stores, the design can be more vivid and original.
  • Logos – they are often developed together with the design of the project itself as an increase in the awareness of the organization or brand.
  • Fonts – will make the products or company more attractive to potential customers. It is important that they are displayed perfectly in all browsers and devices.
  • The content and content design should correspond to the main topic of the web project, the specialization of the company and the personal preferences of the resource owner.

UX design is responsible for the functionality, adaptability of the product and, most importantly, for the emotions it evokes in users, while UI design determines how convenient the site navigation and how “good-looking” and “user-friendly” it will be. It must be easy and comfortable for potential clients to find the required information. Only qualified and experienced professionals work in our agency, which ensured positive results of the production of the external design of the site.

The designer had to not only draw a beautiful website, but also create an excellent usability, user-friendly interface, and adapt the resource to mobile devices and browsers. In the process of developing the graphic component of the website, it is important to take into account the characteristics of the company, corporate style and modern trends. As a result, the site became a kind of “business card” of the company, as well as an online office. 

It is the attractive design that will help to focus the attention of a large number of users of search engines, such as Google, looking for certain services or products.

 

Website development

Creating a website is a rather laborious process, during which various specialists (programmers, designers, layout designers, optimizers, copywriters) participate. They pay attention to each stage of the production of the resource:

 

Website design development

  • Preparation – taking into account the requirements and wishes of the customer, determining the goals, objectives, type and subject of the future project, thinking over the structure.
  • Making a design is the use of a specific color scheme, illustrations, fonts, sizes.
  • Clustering is the distribution of key queries across individual web pages.
  • Writing texts and filling the site with content – this serves as the basic SEO optimization of the website.
  • The installation of a specific CMS (1C Bitrix, WordPress or others) was chosen according to the customer’s requirements.
  • Adding new modules and functions depends on the type of site. For example, an online store needs shopping carts, a user’s personal account, integration with payment systems. For business cards, you need to add a map with driving directions and a feedback form.
  • Site testing – checking the display of web pages, their loading speed, all elements of the project.
  • Registration of a website in search engines and its launch.
  • The beginning of search promotion and promotion.
  • Website design development is an important part of creating a resource, on which the appearance and further work on the production and promotion of projects depends.

After the development of the site, if necessary, you can order its support, development and maintenance. Specialists will monitor the performance of the resource, change the content to be more relevant, add new texts, photos, videos, modules and other components. The client has used this service, and we continue to keep the site under control in case any improvements are needed.

 

Website promotion

Professional website promotion requires skills, knowledge and skills from specialists. The masters of our web studio always monitor changes in search engine ranking algorithms, their project requirements and current promotion trends. Usually there is a combination of all tools and methods: contextual advertising, SMM promotion, SEO optimization.

The external and internal optimization of the site deserves special attention when promoting. To perform these procedures, the masters checked the correctness of the program code through specialized programs, analyzed the content and content of the site, information, linking. In such work, it is important to correctly prescribe meta tags and add thematic pictures, illustrations, infographics.

As for external optimization, the main focus here is on link building. After reaching the leading positions in Google, you should direct forces to retain them. To do this, you will need to regularly audit the company and its competitors, as well as the target audience. Therefore, the main stages of promotion are:

  • Professional website promotion requires skills, knowledge and skills from specialists. The masters of our web studio always monitor changes in search engine ranking algorithms, their project requirements and current promotion trends.
  • Creating a semantic core and segmentation of targeted requests by web pages.
  • Audit of competitors’ websites, development of an individual website advertising strategy.
  • Optimization of the site code.
  • Filling the site with content.
  • Link building.
  • Linking.

The result was an effective increase in the company’s awareness, obtaining new potential customers, and increasing sales volumes.

Task

To develop a website for a company from scratch