By applying Search matching and broad matching in Google Ads campaigns, we were able to find new relevant search queries, including those that include spelling errors and keyword variations on the topic of purchases. To increase efficiency and expand reach, they moved these promising search queries into campaigns with an exact match. Competitive and categorical campaigns have helped maximize the number of impressions for keywords with a clear intention associated with similar types of applications. 

We monitored the effectiveness of campaigns at the keyword level using recommendations. By regularly checking the share of impressions and bid analytics, they set up daily limits to increase investment in the most effective search queries. With the help of Google Ads, we found sets of keywords that we had never considered before. In fact, we found very effective search queries related to e-commerce, which helped to scale the attraction at the expense of highly motivated buyers.

Increase efficiency by extending coverage to all users.

In order to reach the widest possible base of potential customers, the company did not use audience settings in Google Ads campaigns. This helped to serve ads for relevant queries from a wide audience. Including all users in our Google Ads campaigns has been an important strategy for maximizing customer engagement and effective scaling.

Optimization of growth based on analysis.

The company used Google Ads analytics to expand its reach outside Estonia. Based on successful keyword strategies in the main market, the team ran Google Ads campaigns immediately after they decided they would cover new product categories.

“Google Ads outperforms other platforms in terms of average revenue per user, overall value, and retention rate. We plan to add keyword variants and new sets of keywords as the business develops, as well as optimize them based on conversions and first purchases,” says the company’s leader.

Thus, by discovering Google Ads, our client was able to expand the reach of the audience and rise to a completely new level. If you have the opportunity to use an innovative marketing solution for your company, do it without hesitation. Perhaps this is exactly what you are looking for now.

Modern website design development always takes place in accordance with the corporate style, the specifics of the company’s activities or the subject of the resource. Our Web studio includes various narrow-profile specialists in its team: programmers, typesetters, designers, copywriters and optimizers.

All of them help to perform high-quality and successful creation of an Internet site. The purpose of the resource design is to translate creative ideas into the external design of a web project. In addition, it provides an effective presentation of visual content for the purpose of viewing it by users using Internet browsers.

When developing our client’s website, we took into account the following key components:

• Site prototypes – the development of a layout with the placement of graphic details, text and advertising helps to visually present the future appearance of the resource. The key goal will be to find the information as comfortable and convenient as possible, to maintain the balance and integrity of the finished site.
• The color scheme depends on the corporate style of the brand or company, the tasks and goals set. As a rule, simple and concise shades are used for almost all types of sites. However, for landing pages and online stores, the design can be more vivid and original.
• Logos – they are often developed together with the design of the project itself as an increase in the awareness of the organization or brand.
• Fonts – will make the products or company more attractive to potential customers. It is important that they are displayed perfectly in all browsers and devices.
• The content and content design should correspond to the main topic of the web project, the specialization of the company and the personal preferences of the resource owner.

UX design is responsible for the functionality, adaptability of the product and, most importantly, for the emotions it evokes in users, while UI design determines how convenient the site navigation and how “good-looking” and “user-friendly” it will be. It must be easy and comfortable for potential clients to find the required information. Only qualified and experienced professionals work in our agency, which ensured positive results of the production of the external design of the site.

The designer had to not only draw a beautiful website, but also create an excellent usability, user-friendly interface, and adapt the resource to mobile devices and browsers. In the process of developing the graphic component of the website, it is important to take into account the characteristics of the company, corporate style and modern trends. As a result, the site became a kind of “business card” of the company, as well as an online office. 

It is the attractive design that will help to focus the attention of a large number of users of search engines, such as Google, looking for certain services or products.

Website development

Creating a website is a rather laborious process, during which various specialists (programmers, designers, layout designers, optimizers, copywriters) participate. They pay attention to each stage of the production of the resource:

Website design development

• Preparation – taking into account the requirements and wishes of the customer, determining the goals, objectives, type and subject of the future project, thinking over the structure.
• Making a design is the use of a specific color scheme, illustrations, fonts, sizes.
• Clustering is the distribution of key queries across individual web pages.
• Writing texts and filling the site with content – this serves as the basic SEO optimization of the website.
• The installation of a specific CMS (1C Bitrix, WordPress or others) was chosen according to the customer’s requirements.
• Adding new modules and functions depends on the type of site. For example, an online store needs shopping carts, a user’s personal account, integration with payment systems. For business cards, you need to add a map with driving directions and a feedback form.
• Site testing – checking the display of web pages, their loading speed, all elements of the project.
• Registration of a website in search engines and its launch.
• The beginning of search promotion and promotion.
• Website design development is an important part of creating a resource, on which the appearance and further work on the production and promotion of projects depends.

After the development of the site, if necessary, you can order its support, development and maintenance. Specialists will monitor the performance of the resource, change the content to be more relevant, add new texts, photos, videos, modules and other components. The client has used this service, and we continue to keep the site under control in case any improvements are needed.

Website promotion

Professional website promotion requires skills, knowledge and skills from specialists. The masters of our web studio always monitor changes in search engine ranking algorithms, their project requirements and current promotion trends. Usually there is a combination of all tools and methods: contextual advertising, SMM promotion, SEO optimization.

The external and internal optimization of the site deserves special attention when promoting. To perform these procedures, the masters checked the correctness of the program code through specialized programs, analyzed the content and content of the site, information, linking. In such work, it is important to correctly prescribe meta tags and add thematic pictures, illustrations, infographics.

As for external optimization, the main focus here is on link building. After reaching the leading positions in Google, you should direct forces to retain them. To do this, you will need to regularly audit the company and its competitors, as well as the target audience. Therefore, the main stages of promotion are:

• Professional website promotion requires skills, knowledge and skills from specialists. The masters of our web studio always monitor changes in search engine ranking algorithms, their project requirements and current promotion trends.
• Creating a semantic core and segmentation of targeted requests by web pages.
• Audit of competitors’ websites, development of an individual website advertising strategy.
• Optimization of the site code.
• Filling the site with content.
• Link building.
• Linking.

The result was an effective increase in the company’s awareness, obtaining new potential customers, and increasing sales volumes.